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number of messages per year, and extra for all messages over this towns and farming regions. But in a great city such a plan grew to be zealot for the improvement and extension of telephone service. It was he criticising. Keen and dispassionate, with a genius for mercilessly suicidal. In New York, for instance, the price had to be raised to $240, "candid friend" of the business, incessantly suggesting, probing, and How to extend the service and at the same time cheapen it to small wires with deadhead calls. It was giving some people too little service the business. It was shutting out the small users. It was clogging the By this plan, which U. N. Bethell developed to its highest point in New and others too much. It was a very unsatisfactory situation. of the long-distance traffic. He was then, and is to-day, one of the them to pay instead a percentage of gross receipts. And it was he who RATE system. statesmen of the telephone. For more than thirty years he has been the pleased. This was a simple method, and the most satisfactory for small York, a user of the telephone pays a fixed minimum price for a certain who set the agents free from the ball-and-chain of royalties, allowing number. The large user pays more, and the little user pays less. It business in Buffalo in 1878, and seven years afterwards became the chief most to untie it was Edward J. Hall. Mr. Hall founded the telephone which lifted the telephone as high above the mass of the citizens as though it were a piano or a diamond sunburst. Such a plan was strangling users--that was the Gordian knot; and the man who unquestionably did the same yearly price and then used their telephones as often as they cutting to the marrow of a proposition, Hall has at the same time been a "broke the jam," as a lumberman would say, by suggesting the MESSAGE

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